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Title details for Colors That Sell: Tried and Tested Color Schemes by Jill Morton - Available

Colors That Sell: Tried and Tested Color Schemes

by Jill Morton
ebook
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This resource presents the most successful color schemes used in the international marketplace today. Sixty distinct color combinations – from the basic "red and white" of Xerox and the Red Cross to the inventive "purple and orange" of FedEx and Levitra) – are illustrated and analyzed. Two sets of illustrations are provided for each color combination: Large swatches of each color (with RGB and HEX values) and illustrations of a simple design incorporating text and a logo. Detailed information about each color combination includes: Natural Associations (examples of each color as they occur in nature) Symbolism (positive attributes that each color may communicate in contemporary culture) Design Analysis (the technical/ design attributes of the color combination) Color Communication (what the color combination may communicate) Examples (companies and/or products that use the color combination as brand identity today)
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Series: Color Voodoo Publisher: Colorcom

OverDrive Read

  • ISBN: 0970912544
  • Release date: September 7, 2004

PDF ebook

  • ISBN: 0970912544
  • File size: 1435 KB
  • Release date: September 7, 2004

Formats

OverDrive Read
PDF ebook

subjects

Art Business Psychology Nonfiction

Languages

English

This resource presents the most successful color schemes used in the international marketplace today. Sixty distinct color combinations – from the basic "red and white" of Xerox and the Red Cross to the inventive "purple and orange" of FedEx and Levitra) – are illustrated and analyzed. Two sets of illustrations are provided for each color combination: Large swatches of each color (with RGB and HEX values) and illustrations of a simple design incorporating text and a logo. Detailed information about each color combination includes: Natural Associations (examples of each color as they occur in nature) Symbolism (positive attributes that each color may communicate in contemporary culture) Design Analysis (the technical/ design attributes of the color combination) Color Communication (what the color combination may communicate) Examples (companies and/or products that use the color combination as brand identity today)
Expand title description text
Art Business Psychology Nonfiction
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